In an exclusive studio interview with Energy Connects at ADIPEC 2024, Jamie Cruise, business line director for Data at SLB, addressed the critical challenge of data integration in the energy sector. He discussed how energy companies can overcome data silos and legacy systems by adopting modern data platforms and AI-driven solutions. Cruise highlighted key strategies, including bridging old and new data systems and enhancing data governance through automation, to improve efficiency and decision-making. With the rise of generative AI, Cruise explored its transformative potential to automate processes, manage large data volumes, and enhance operational efficiency across geoscience and engineering domains.