Lateral heterogeneity of reservoir properties, fracture distribution, and stress distribution have historically been overlooked. With slim multiconveyance and multidomain logging capabilities, ThruBit through-the-bit logging services provide a low-cost, efficient means to acquire high-resolution measurements in challenging wells—fast tracking decision making and asset deliverability. Best practices include 3D contextualization of the subsurface to account for natural fractures, stress profiles, and lithology in perforation and stimulation designs. With more than 4,500 total jobs executed to date, ThruBit services has proven to improve production by 70% and reduce rig time by 60%.